April 3, 2018
These days, Service Design and Human Centred Design are hot topics. People have varying ideas of what these design disciplines are and the value they bring. There’s enthusiasm and there’s skepticism, there’s curiosity and there’s fatigue. Given these contexts, how do you talk about Service Design and HCD? What are the big assumptions people make about design? What mistakes do we make when we talk about design? How can we communicate the value of design in a way that people feel ‘Aha! I get it!’? I’m joined by Marc Fonteijn and Huddler Jon Osborne to get insights and tips on communicating the value of design. Marc is a Founding partner of 31Volts, the first SD agency in the Netherlands, he’s the Host of the Service Design Show (which aims to inspire and connect the global Service Design community by providing material for a richer and deeper discussion). He’s also our first international guest which is quite exciting! Jon Osborne is a senior strategic designer and facilitator at Huddle. Drawing on a background in the built environment, he helps leadership teams pioneer resilient innovation initiatives based on solid research and fresh thinking. Jon also previously built and led a human centred design practice at Arup.