Everyone tells stories. All the time. Whether it’s your LinkedIn profile, findings from a project, what happened at the cafe, or your company’s brand. In all of these contexts, people don’t buy what you’re selling: they buy your story. So how do you tell stories well? Experts in storytelling, Michael Margolis (Get Storied) and Ben McEwing (Carben Creative), show us the way. For practical storytelling tips, and, well, great stories, listen to this podcast. Show notes: Amnesty International 'Look Without Borders' video, https://www.youtube.com/watch?v=f7XhrXUoD6U Michael Margolis, Get Storied, www.getstoried.com Ben McEwing, Carben Creative: carben.com.au