Transformation - Employee Experience - Build Capability

A thriving workforce through the Australia Post People Experiences Framework

Australia Post engaged Huddle to help them understand what conditions are necessary to promote a thriving workforce. The development of the People Experiences Framework enabled Australia Post to inspire and empower their people to be their best, and deeply connect them to their purpose and future.


Based on extensive research across the whole business, we developed the Australia Post People Experiences Framework (the Framework). This Framework work gives the organisation a practical and actionable way for thinking, doing, and being in order to create the kinds of experiences their employees said they want and need. It’s an insight-driven way of working and designing better experiences for their people. 

The Framework holistically provides specific tools and actions across three levels:
Thinking: new ways to understand experiences at different levels across our diverse organisation. 
Doing: new tools to help people apply the thinking and co-create experiences to ensure they are a success. And being: New mindsets to help Australia Post embody the findings as leaders and develop their culture of supporting and enabling employees.

Together, these tools and insights help Australia Post create better experiences and unlock their people’s potential.


The Framework supports Australia Post to create better employee experiences. Our research helps set out how Australia Post needs to be as leaders and employees. We determined what the ideal employee experience is and identified where to start, and how make it real. Employees are enabled to help customers and communities. This is about creating environments that support and equip employees to be the best they can be; removing blockers and allowing them to perform.

Our research helps Australia post enable their people to do amazing things, and create a workplace where people feel proud, inspired and happy: becoming a great place to work.

The Framework sets out how to connect employees with Australia Post’s purpose and infuse an energy into their people. It’s about shifting mindsets, embracing new ways of working, and bringing excitement and passion to current and future Australia Post employees.

“I would like to believe that we live by the motto ‘happy staff equals happy customers’.”

Australia Post