We are a consultancy that uses design thinking to help organisations become more profitable, sustainable and adaptable.
Our strategic design team helps organisations form compelling and resilient approaches to realising strategic goals.
The role of
Design thinking complements analytical thinking to discover new opportunities and possibilities.
We use design thinking to help organisations design better services for people, and provide meaningful and sustainable growth for business.
Working to reduce Melbourne’s carbon emissions in residential property
City of Melbourne engaged Huddle to help inform strata communities about their role in making change around shared property. With this knowledge, changes around these spaces can be positive and sustainable ones. The impact this community can have on Australia’s carbon emissions is significant, as 40% of the nation’s carbon emissions are a result of the property sector.
We worked closely with owners, facilities managers, owners corporation representatives and the City of Melbourne to co-design a tool that would be empathetic to the needs of the different audiences that exist in this community. We also worked with industry experts to collate relevant and credible content to assist in achieving this outcome.
Enabling brand differentiation through service strategy
Huddle worked with the eCommerce team at Suncorp PI to help them deliberately differentiate their service experience across their portfolio of brands. Within the context of Suncorp’s broader corporate strategy, this has become an important focus.
This brand differentiation strategy was based on insights uncovered by working closely with Suncorp customers and internal teams. In understanding the expectations, needs and motivations of these two groups, we were able to create meaningful and real opportunities specific to each of the brands.
We've helped lots of organisations achieve a wide range of business outcomes.
We helped the Parenting Research Centre better support new mothers by rethinking their content distribution strategy.
We helped the Department of Education and Early Childhood Development effectively create, share and store meaningful information by rethinking their information strategy.
We helped Medibank IT create a customer centric culture by forming a transformation approach to engage staff and embed change.
We helped City of Melbourne enable apartment owners to make sustainable change by co-creating an information toolkit.
We helped Youth Reach design a new microvolunteering service that connects youth in regional Victoria to community volunteering opportunities.
We helped Streat expand their business from street carts to a fixed cafe by modelling their service journey.
We helped Suncorp uncover a backbone service model to enable deliberate service differentiation across their portfolio of brands whilst respecting their strategic drive for operational simplification.
We helped Westpac create a new disruptive service by working with their customers and across their organisation to design a strategic service model.
We helped ANZ better understand the role of superannuation in the lives of their customers by working with them to design a service of the future.
We helped Telstra reduce new service creation times by 85% by creating a new way of conceiving, designing and prototyping new services.
Our way of working can help you respond to the trends we see
Shift from product to
More than just the use of services to deliver product, society's model of ownership is changing where leasing, renting and sharing are becoming more common ways of fulfilling needs.
People are more connected and opinion is more powerful which requires authentic and meaningful differentiation in the market.
Businesses are challenged to reposition their role in society as people become more concerned about ethical and responsible practices. Growth in profit is no longer enough.
Job fulfilment is no longer about work/life balance, but about an extension of people's values, passions and purposes. People are more demanding about what their work means.
We believe in possibility and that no problem is too complex to tackle.
Our work requires multiple minds and multiple perspectives which requires all out team work.
We begin by understanding the needs and motivations of people.
We give ourselves the permission to fail as this gives us the space to learn and discover better solutions.
We help organisations with large brand and service portfolios deal with complexity to enhance differentiation or alignment.
We help organisations engage with their communities to instil positive change and create movements.
We provide dedicated, capable people to help create, deploy or manage services.